Privacy Policy

1. Purpose of this Privacy Policy

1.1 This Privacy Policy (“Policy”) applies to SportPesa, operated in Kenya by Milestone Games Limited.

1.2 SportPesa is committed to protecting your privacy and personal information.

1.3 This Policy outlines how we collect and process your personal data when you use our Website.

1.4 The Website is not intended for users under 18. Contact us at [email protected] for concerns.

1.5 This Policy supplements our [Terms and Conditions](https://www.ke.sportpesa.com/terms_and_conditions).

1.6 By using this Website, you agree to this Policy.

2. Definitions

2.1 Key terms:

Account: Required to access certain features of Our Site.

Cookie: A small text file placed on your device by Our Site.

Our Site or Website: ke.sportpesa.com, www.sportpesa.co.ke, or related sites.

Kenyan Law: Includes relevant privacy laws in Kenya.

Personal Data: Information identifying an individual.

GDPR: General Data Protection Regulation.

EEA: European Economic Area.

PEP: Politically Exposed Person.

Terms and Conditions: The general terms you accept when opening an account.

3. Scope of the Privacy Policy

3.1 This Policy applies to your use of our Site and not to external websites.

3.2 Milestone Games Limited is your data controller, and various entities may process your data.

3.3 References to “you” and “we” include users and the Company, respectively.

3.4 Contact our Data Protection Officer at [email protected] for privacy-related questions.

4. Data Collection

4.1 We collect data automatically via cookies, voluntarily when you sign up, and from third parties for compliance.

4.2 We may collect personal details like name, contact information, financial data, and usage data.

4.3 We also collect aggregated data for statistical purposes.

4.4 We do not collect sensitive personal data unless required by law.

4.5 Failure to provide required data may limit our ability to serve you.

5. How We Use Your Data

5.1 We store personal data securely per Kenyan Law and GDPR.

5.2 We use your data to:

– Manage your account and personalize your experience.

– Process transactions and manage payments.

– Communicate with you and conduct market research.

– Ensure legal compliance and reduce fraud.

– Analyze site usage and improve services.

– Provide marketing and promotional offers.

5.3 Data collection may be legally or contractually required.

5.4 We process your data based on:

– Legal obligations.

– Contract performance.

– Legitimate interests.

– Your consent.

6. Cookies

6.1 We use cookies to enhance your experience on our Website.

6.2 You can manage cookies through your browser settings. See our [Cookies Policy](https://www.ke.sportpesa.com/cookies_policy).

7. Change of Purpose

7.1 We use your data only for its original purpose, unless a new purpose is compatible.

7.2 We will notify you and seek consent for any unrelated purposes.

8. How and Where We Store Your Data

8.1 We retain your data as long as necessary and review it annually.

8.2 Your data is stored in Kenya. If transferred outside, we ensure it remains secure.

8.3 We implement physical, electronic, and managerial security measures.

Do We Share Your Data?

9.1 We may share your data with our Group companies and third parties for service provision.

9.2 Third parties may access your data to provide services, but must comply with our standards.

9.3 We may share anonymized statistical data with third parties.

9.4 We may be legally required to share your data.

10. What Happens if Our Business Changes Hands?

10.1 User data relevant to transferred business parts will also be transferred.

10.2 You will be notified of such changes.

11. How Can You Control Your Data?

You can restrict our use of your data and opt out of emails through account settings.

12. Your Right to Withhold and Withdraw Information

12.1 You can access some areas of our Site without providing data.

12.2 You can restrict cookies via browser settings.

12.3 You can withdraw consent for data use by contacting [email protected], which may limit our services.

13. How Can You Access Your Data?

You can request a copy of your personal data by contacting [email protected].

14. Summary of Your Rights Under Kenyan Law and the GDPR

14.1 You have the right to access, delete, correct, and restrict processing of your data, among others.

14.2 These rights may have limitations due to regulatory obligations. Contact us for more information.

15. Automated Decision-Making and Profiling

15.1 You have the right to challenge automated decisions with significant effects.

15.2 This right does not apply if the decision is necessary for a contract, authorised by law, or with your consent.

15.3 We will provide clear information about profiling and ensure data security.

16. Contacting Us

If you have questions about our Site or this Policy, contact us at [email protected], +254709079079 or +254755079079, or P.O. Box 25675-00100.

17. Changes to Our Privacy Policy

We may update this Policy as needed. Changes will be posted on our Site, and your continued use indicates acceptance. Check this page regularly for updates.